The GCF Group

The GCF group is one of the top French wholesale wine and spirits merchants.

Founded in 1979, les Grands Chais de France have become one of the top French wholesale wine and spirits merchants in the world.

The GCF group is present and active in the main French vineyards with respect for tradition and regional know-how. Today, the group has become the leading private winemaker in France.

Located in Petersbach, at the heart of the Vosges du Nord natural park, the group’s headquarters enjoy a privileged logistics position at the centre of Europe.

The GCF group employs more than 1,400 people in 16 companies.

Its annual turnover in 2007 was 680 million euros, 70% of which came from exports.

Evolution of the GCF Group’s turnover

Its annual volume in 2007 was equivalent to 32.5 million 9-l cases.
Of which:

30% France
70% Export divided into:
- 29% Western Europe
- 31% Central Europe
- 10% Global Export

The strategy of a specialist

The strategy developed by the group is based on 4 priority axes:

wine-making per se: all of the steps in the wine-making process, from the vine to the glass, from the maturity of the grapes to conservation, are mastered. To serve this strategy, we have put in place three teams of oenologists with highly specialised skills profiles. Thanks to this organisation, the wines from our wineries are awarded medals every year;
the partnership with the wine-producing cellars and producers assures a constantly improving level of quality and irreproachable traceability;
logistics through the provision of incomparable service thanks to the geographical position of the subsidiaries: Les Grands Chais de France in Petersbach, at the heart of Europe, and Les caves de Landiras, close to the port of Bordeaux, which represents a top-class wine-producing maritime centre;
marketing through the creation of products and strategies tailored to the expectations of consumers from all over the world. This expertise has been recognised through numerous distinctions and awards received over the years.

A diversified, multi-site group

The activity of the GCF group, a key player in France and abroad, is deployed in the:

making,
development,
production,
and marketing of products in the spirits and vine-growing and wine-producing sector.

An extremely large range of products is offered

It covers virtually all of the appellations in the world of French wine and spirits, along with New World wines.

The GCF Group: an example of success

The GCF Group has developed its activity thanks to dynamic marketing.
This approach is based on the usual components of the marketing mix: packaging, segmentation, promotion and quality of the offering, with a carefully decided positioning.
The end purpose of the GCF Group’s investments is to develop a range of products that meets consumer demand.

J.P. Chenet is the best example of this: the best-selling brand of French wine in the world!

Alcohol abuse is dangerous to your health. Drink in moderation